My final brief for my HND was a self initiated brief, which i decided was to be a rebrand of a juice and sparkling drink that i was very fond of, however felt that its current marketing and identity was aimed at the wrong audience, so I rebranded the drink at a new market, the product was redesigned to be more suitable for a pub and restaurant market. keeping the same essence of the current drink, the idea of healthy ingredients to keep the consumer happy, the new identity followed this, but to an older target market.
No comments:
Post a Comment